Connecting in a Digital Age
At Pearson Buchholz, we are proud of our role in helping businesses grow in the modern age. Our services are key to SMEs remaining compliant in their tax and accounts, and other offerings such as tax planning and business services add extra value to what we do.
In this increasingly digital age, social media can offer new opportunities to reach a wider audience.
If you are planning an event for existing clients or fresh prospects, utilising tools such as Twitter, Facebook and LinkedIn can really help you boost attendance and exposure.
Social Media For SMEs & Events
Whether you are promoting a business or social event, social media has shown to be one of the most effective ways to increase attendance and create buzz that will ensure your hard work is rewarded.
By planning and implementing a strategic social media campaign, you can keep potential parties interested and engaged leading up to the big event and then keep in touch after the event.
Social media is a booming industry. For event promotion, there are three central avenues; Facebook, Twitter and LinkedIn.
For example, LinkedIn is outstanding for promoting corporate events, industry events or reaching a wide range of business professionals who might like to know about your event. Without question, LinkedIn is the leading business-focused social network.
There are currently tens of thousands of business events registered on LinkedIn. If your event has noted speakers of interest in a certain field of expertise, they are probably already listed on LinkedIn; it is worth connecting with them and encouraging them to share the details – some may have thousands of followers and/or connections.
By linking information about the event blog or by posting tidbits of information about the event leading up to a formal event invite, you can create buzz across many sectors of industry. All commercial sectors and the arts are represented in LinkedIn’s booming subscriber list.
Using LinkedIn allows you to get your keynote speakers engaged in recruitment before the event. They can help increase attendance just as you will be striving to do. Another big advantage of LinkedIn is that you can see the names of interested parties, their job title and their industry.
Leveraging this information can bring participants to your event.
Twitter is a powerful social media tool. Message length is limited but that is precisely what draws so many people to this particular platform. Tweets are quick to read and can quickly stir reactions.
To create buzz about your business event, or your business in general, Twitter provides a user-friendly platform that allows you to send carefully worded messages about the event to a highly targeted or more broad audience.
Twitter is especially useful for linking followers to more detailed pages on your business website.
If you can identify potential attendees’ usernames, you are able to mention them in your updates and target them with specific content or offers that will peak their interest in your organisation.
There is no denying the ever-expanding reach of Facebook. Facebook is the industry leader for social events, like fundraisers, concerts and festivals, parties and reunions and sporting events.
Facebook also has commercial customers in its subscriber list so a Facebook presence can rarely be overlooked. You can create an event page and make posts as you would for LinkedIn. You can also promote your page and event heavily and usually receive a good deal of commentary that leads to more interest.
The driving force behind social media is sharing and engagement. Social media is becoming extremely visual and the right images say a lot about your event. Many times the key to social media success is to focus on an aspect of the event that has real pulling power.
Whatever would motivate attendees should be the central focus of your social media campaign. If you deploy two or three of these platforms, be consistent.
Social Media & Business Goals
Aligning your social media targets with your business goals can really help success on both fronts.
Your marketing strategy for growth should incorporate social media on some level, but ensure that your approach is consistent and that you can communicate your brand message effectively.
For information about the business services that Pearson Buchholz offer, get in touch by calling 01865 865800. You can also contact us online.